At this years Super Bowl half time show, Bruno Mars will have joined the ranks of music greats such as Whitney Houston, U2, Madonna, Janet Jackson and many others have gained this honor . For many (myself included), the half time show is the highlight of the Super Bowl festivites. A lot of work and money goes to the production of the half time show. However, none of the money spent on the halftime show actually goes to the artist. NFL spokesperson Brian McCarthy told Forbes last year that:
"We do not pay. We cover all expenses associated with the performance. Travel, Lodging, Setup, fees for backup dancers and musicians, pyrotechnics, glams squads, etc can all ballon to millions of dollars."
Although their is no monetary exchange, the artist Instead receive the ultimate payment for their talent- Exposure! As a public relations practitioner I can appreciate the exposure and career boost artist will receive from a Super Bowl half time performance.
"This is the kind of exposure that entertainers would give their right arm for … they could do 20 Leno and Letterman appearances and still not reach that [kind of] audience." - Marc Ganis, president of the consultancy Sportscorp, Ltd.
What did you think of Bruno Mars and the Red Hot Chili Pepers performance at this years Super Bowl? Tweet us @TheBLKSocialite for a chance to be featured in our live Twitter feed.
Image: Creative Commons
"Smack ya favorite DJ..."
Music is the unifying element between us all. DjDonJr will keep your playlist current with all the latest music releases from mainstream and underground artist. As well as provide positive feedback to up and coming talent.